LinkedIn is the largest business networking site in the world. Conversations are geared toward partnerships and transactions and everything is centered around advancing careers or building businesses. So why wouldn’t you want to market on LinkedIn? To help you out, here are some tips that will help according to Lewis Howes:
Complete Your Profile
Your profile is the heart and soul of your business. First impressions can make or break your business, so make sure you fill out your profile 100%.
Connect With Everyone
Connections. You may think that you should only connect with people you know, but it can be beneficial to make new connections. You already know what connections that your friends offer because you talk to them somewhat regularly. But when you connect to new people, you open yourself up to a whole new array of connections that you wouldn’t with just your friends.
Optimize Search Ranking
People are constantly searching for others on LinkedIn. So you should optimize your profile to help you be found and contacted by more people looking for what you specialize in. Wouldn’t it be nice to get a flood of people emailing or calling you to sign up for your services or products?
Flickr is a social networking and photo-sharing platform. It was designed to allow users to organize and store photos, as well as to engage with each other’s photo content. Here are some tips to marketing according to Martin:
Displaying and Archiving Photos and Video
Flickr tools, such as Organizer, make it easy to label, categorize, tag, and source your photos, individually or by quantity. Flickr gives you unlimited server space (if you have the upgraded account), which can greatly reduce the strain on your own internal data warehousing resources.
Expanding Your Network
Flickr may not compare to Facebook or Twitter in terms of social network reach. However, as a free service offered to Yahoo customers, it does still have a decent number of users. You can network by clicking the Invite Your Friends link to import your email contacts database to Flickr. You can also see which members of your network/customer list/target consumers are already on Flickr, and invite those who are not.
There is one tool that can help drive engagement more quickly: Periscope. Periscope is a live video broadcasting platform linked to Twitter. Both viewers and the video’s creator can share the broadcast to Twitter for increased exposure. So here are some tips to help market on Periscope according to Anna Gotter:
Use Hashtags in Video Description
Periscope is a partnered with Twitter, after all; so it’s not surprising that hashtags matter here. Hashtags are still searchable, so choosing the right one can help your audience find you.
Turn Twitter Post On
Before you start broadcasting, you can choose to have your broadcast shared to Twitter as you’re making it, which automates the process and helps you get more views.
Interact in Real Time
You can interact with you audience/viewers in real time. I know it can be difficult to balance shooting a broadcast AND answer questions at the same time, but it will benefit your content if you do. Answer questions and address commenters as much as possible. It will pay off.
These are only a few tips to help your business market on these specific platforms, so don’t stop investing and researching the best approach for your company.